Hi! I’m Philip Ross. I’m a journalist, editor, people manager and content strategist with 14 years’ experience working in newsrooms in New York City.

Most recently I was the Director of Global Search at CNN where I built, trained and mentored a team of SEO managers and analysts into trusted partners across CNN’s editorial desks.

Under my leadership, my team and I grew CNN Digital into the No. 1 digital news outlet in the world, a feat largely driven by our efforts to expand CNN’s visibility across search engines like Google.

My career sits at the intersection of editorial, audience and product. My favorite thing about what I do is using data and audience insights to shape what stories we tell, how we present them, and how they’re distributed — ensuring the right people see and engage with our journalism when it matters most.

As a reporter, my work has appeared digitally on International Business Times, Newsweek, Mic and Men’s Health, and in print for Next Magazine.

I’m currently looking for opportunities in publishing, particularly in fashion, lifestyle, culture, and travel.